No passion to be found playing small

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Pure
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Loudness
I’Cleo

I’Cleo

  • Year

    2015

  • Sector
    • Retail
  • Services
    • Branding

I’Cleo is a fashion brand in Australia, with superb clothing design to capture the fashion culture around the young consumers who demand superior value. The core aim of the brand is to convey a bold image that can present unique insights toward fashion.

Fashion is an ever-changing subject, the “attitude to pursue fashion” is the timeless classic. We decided to use text and icon to form the brand identity after the in-depth research of the existing identity in fashion industry. The classic Gothic typography is used on the icon design to represent the street fashion, creating a classic yet trendy brand image. The visual elements on the logo can be used in a wide range of occasions as a unity or an individual, keeping the visual consistency in multiple mediums.