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Reconnect with your community this Mid-Autumn Festival

  • By: Gordon Guo

  • Services
    • Branding
    • Graphic Design
    • Packaging Design
The Modern Mid-Autumn Festival has become an annual opportunity to reconnect your brand with the community. One great way to do this is to touch base using an ever-changing world of mooncake packaging design ideas.

We've carefully selected 30 creative mooncake packaging design ideas to evoke your creativity and stimulate your imagination. If any of these designs inspire you to plan special “outside the box” packaging, contact Nexty now on 02 8821 7060 or [email protected]

A few tips for designing your mooncake campaign:

1. Choose the best mooncakes

Select popular mooncake flavours, consider your customer base and your brand positioning - classic flavours for traditionalists, alternative flavours for modernists. Consider selecting sugar-free and other healthy options. A popular office sharing method is to slice a mooncake into eight lucky pieces and serve with a strong pot of tea. It’s also a great idea to add branded tea bags to the package to bring an extra benefit to flushing down the sweetness.

2. Recycling your innovative packaging

Choose recyclable packaging paper stock to ensure an eco-friendly message is delivered to consumers. Work with Nexty to create some innovative design ideas and encourage your customers to keep and reuse the packaging in their daily life.

3. Design a 360-degree personalised campaign

In addition to a formal gift to your customers, you could design a practical campaign such as lucky draws on the festival landing page (eg. A greeting card with unique number), organise a mooncake cooking course, or design a promotional program … the possibilities are endless.

Stuck for ideas? Get in touch with your Nexty account manager, designers or marketers and ask for more creative concepts and services.