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Noodle Soup

Noodle Soup

  • Year

    2016

  • Sector
    • FMCG
  • Services
    • Packaging

Noodle Soup features traditional Asian flavour, along with the well-prepared fresh vegetables and sauce, providing a convenient, healthy and fresh Asian cuisine to local customers. The core challenge of this project was to effectively visualise the freshness through the packaging design.

The flavour and shape of the ingredients can be clearly observed through the side of the packaging. The round food sticker on the top keeps the visual consistency with the containers, creating an instant food that attracts to attract customers to purchase. Considering the product might be displayed on various heights on the shelves in the supermarket, we applied the main information on the side of the packaging to facilitate customers to identity the brand. The typeface, colour and background pattern are well designed and arranged to demonstrate an authentic and lively Asian feelings.