Noodle Zero is a well-known healthy food brand located in Australia. The brand uses “Calories of an apple” as the slogan to express the light and healthy brand characteristic. The main challenge in this project was to design packaging that meets the standards of both Eastern and Western aesthetics, and different marketing demands.
The major concern of customers in the Chinese supermarket is the food taste, while customers in local supermarket tend to be more focusing on the health functionality of the food in the health food section. Therefore, the white background of the packaging brings a technological style to the brand, emphasising the function of weight loss. At the same time, a series of detailed designs indicate the product function, features and cooking process. Different flavours are classified by various colours. This method makes it easy for customers to select corresponding products, while unifying the product display.