Brand image maintenance & development is a never-ending process. It requires the design team to closely follow the direction of the company’s development and the current design trends in order to make adjustments timely. After two years, Nexty was again appointed by ACC Investment Alliance to implement their brand upgrade process.

We adopted the original concept of a “sailing ship” in the new brand identity. We simplified the graphic to a more subtle, conceptual image, but at the same time gave it a better sense of spatial dimension, providing a more modern and dynamic logo design. The symbol represents a ‘new chapter’ while emphasising ‘connection’, ‘turning point’ and ‘communication’. Colour is another great breakthrough point. The unusual way of using contrasting colours has effectively improved the degree of recognition, so the company identity among competitors in the industry stands out much more.