Goldmate Group is headquartered in Sydney, Australia and offers services that range from foreign exchange, fund management to real estate development. Nexty has been serving Goldmate Group since the beginning of 2015, providing a full range of brand management services, including brand design, brand strategy, marketing strategy, website design & development plus property marketing services to improve the brand’s competitiveness in the market.

There are three main sub-brands under Goldmate Group. The major brand drives sub-brand development. In order to make the internal structure of enterprises clear, facing different market competition to meet the customer’s brand expectation and to make an efficient brand transmission, Nexty designed an iconic, practical and up-to-date visual identity system. The establishment of brand positioning and brand philosophy firmly relate to the visual system, conveying the image of a vast ocean, relating to the brand association.

Brand management is a continuous process of optimisation. It is not only a process of exploration, analysis and distinction of the marketing insight, but also the process of continual understanding, absorbing and presenting the corporate philosophy. The intangible assets of Goldmate Group are continually accumulated and precipitated through the processes.