- Real Estate
Greaton Group is a real estate development company established in 2011 in Australia. The business is involved in hotel, residential and other relevant property development. With the development of the enterprise and the expansion of the market, Greaton officially entered the Sydney market in 2016. Through a WeChat marketing (Chinese social media) service, Nexty helps Greaton expand its brand awareness and influence in the local Chinese community, in order to promote its real estate sales.
Through the series of WeChat advertising and content writing projects, we effectively promoted the Oxford Central real estate project. From full-cycle content marketing of pre-sale, launch, post-launch, gradually and comprehensively building up the brand image. From the aspects of the value of the investment, architectural design concept and related to popular news, combined with multiple mediums such as images, video interviews and data analysis to boost the visual engagement and reading experience. The overall views on the Chinese media platforms significantly exceed the average views compared with similar content. The views of the four articles broke the records of viewers on the platforms. We helped build Oxford Central as the most iconic residential brand in Epping through the combination of WeChat marketing and the promotion in various media platforms.