Based on Alexandria, Kaolin Tiles was founded in Sydney and backed by world-class manufacturers. Providing premium and excellent quality tiles to the market, Kaolin aims to become an integral part of Australia’s future architectural canvas.
When creating the Kaolin’s branding, Nexty brought in different design elements to reflect its product features, and tried to deliver the best-quality look and feel. We made the flat illustrator effect look like 3D – quadrilateral, as a shape resembles to the tile, together with square, are formed and largely used as a pattern to represent the brand of Kaolin. We enabled the flat logo to have a sense of space and rhythm. In terms of the colour palette, the blue and gold colour scheme makes the whole brand tone more calm, elegant and impressive.