Nectar is a well-established boutique café, selling high quality coffee and coffee beans, and also offering barista training courses. This is a brand that is truly passionate about coffee culture. As the coffee industry is very mature and highly competitive, a deep and unique understanding of coffee helps consumers to comprehend the distinctiveness of the brand. It is Nexty’s goal to show Nectar’s passion and profession for coffee making, as well as their love for coffee culture.
The concept of the design is ‘root searching’, inspired by the most primitive form of coffee – coffee tree, at the same time to emphasise the high quality raw material that Nectar uses. Refined, modern, refreshing and visually friendly, in line with modern aesthetics, the design has thoroughly reflects Nectar’s spirit and passion towards coffee from both connotation and visual appearance aspects.