NewGen Holdings (formerly NewGen Lending Solutions) was established in 2011 to provide clients with loan brokerage services. In the past few years, they have helped thousands of customers in Australia to settle down and invest in real estate. With the development of the loan industry, NewGen also carried out a corresponding business adjustment and re-branding service. The accounting department was formed in 2016 and a law firm was invited to be the exclusive partner. As their goal is to provide more comprehensive services and increase the company’s competitiveness.
Nexty’s team provided marketing and brand design services for NewGen. The mail drop flyer was designed in the form of a cheque to motivate customers to read the content, therefore to achieve a better understanding of NewGen’s brand information and services for potential customers. The marketing target of NewGen covers approximately 20,000 households around its head office. A clear regional marketing strategy combined with exquisite advertising design have effectively increased their business. In addition, to further improve its brand influence, Nexty’s team provided NewGen with WeChat content marketing and account management, regular email EDM design services.