Wiser Group is a brand-new start-up property agency based in Sydney, Australia. Wiser has rich exposure both in the local and Chinese property markets. Our challenge for designing a unique logo was to create an icon that reflects the firm’s commitment to the local real estate industry. The new logo needed a visual style that was classical and localised. In this case, it was inspired by building structures. Utilising the inner shape of concrete buildings, it represents the business of Wiser Group. Additionally, the sans serif font can improve the visual effect of the logo, making it look more contemporary and focussed. The colour palette is combined with black, white and gold; these tones represent the sophisticated style of Wiser Group.