The YPL brand was created with a commitment to prove that trendy clothes can be comfortable and suitable for an everyday casual look. Walking on the street, playing sports or attending events – each YPL item is designed to make you feel confident and free.

We understand that e-commerce is one of the main channels which consumers shop online, and, as YPL makes sportswear with trade styles, we delivered the new website with the style of the YPL brand. This new design maintained the original concept of the brand, using only black and white, leaving large areas of negative space to bring attention to the product itself.