With the advancement of science and technology, as well as the high-end consumers’ increasing pursuit of quality and comfort, 3IG unified advanced European car seat accessories technology and the understanding of modern technology to create a superior and dependable brand. 3IG achieves a better user experience through data collecting as well as independent technology software development.

“Technology, comfort, safety” is the key concept of the brand. The design concept aims at creating stability, technology and modernity through the analysis among the high-income consumer groups. We combined the shape of the Bluetooth icon with bold lines and sharp angles to create the three letters. The radial movement symbolises the perfect combination of the flexibility of the technology as well as the comfort of the car seats.

As a new brand on the market, we needed to strengthen the logo in the minds of consumers as the brand’s marketing strategy. The designer in the surrounding application design, through the icon and logo type size, changed the contrast and repeated the use of the icon to create a unique memory point.