Australia Currency Exchange is a financial service company, providing margin trading services through their online platform. The core purpose of this project was to create a reliable and unique brand image among the intense market competition of the margin trading industry.
The brand name is abbreviated as “ACE”, symbolising “victory” and “ace”. This is combined with the light grey and yellow, demonstrating a professional and vibrant brand image. The icon inspired by the “Möbiusband” which stood for “connection and “alliance”, representing the long-term cooperation between business and customers. Nexty provided brand management, graphic design and advertisement service for ACE. A comprehensive brand system is built to keep the consistency and unity of the brand, creating a vividly unique brand image among the market competition to make the brand stand out from the crowd.