Australia Investment Intelligence is an Australian investment consulting company. Nexty was called up to design a brand identity for AII. The concept started with the brand philosophy, having a twist to create a sense of “wisdom” and “flexibility”. The subtle transformation of the small details of the letters connected the two elements, emphasising the brand connection to the investment and intelligence. The logo worked as a highly recognisable icon for the brand.
The brand design creates infinite possibilities in a limited space. A well-design brand identity is a sophisticated design with aesthetics and carries the brand philosophy at the same time.