AUGS (Australia Gold Service Group) was established in 2010 and is an internationally integrated financial services provider, offering international settlement and exchange, asset management, gold foreign exchange transactions and financial adviser services. AUGS hopes to combine the different brands to unified brand identity through the rebranding, to create a simple, stable and recognisable brand image.

The modern, intuitive design style efficiently conveys the brand’s core value, suggesting visual characteristics.  Flat design is applied to the brand identity. Bright yellow works well with a simple icon to create a strong and recognisable brand identity. The bold stamp icon represents the corporate culture and can be explained from various aspects: such as the initial letter “A”, representing the waves and wind of the fleet, the arrows which indicate an ever-changing financial world. Every single customer has their own perception towards the brand identity, the positive brand acknowledgment creates a unique connection between the brand and customers.