Auslink was established in 2004 in Sydney, Australia and focuses on providing advisory service on education and immigration. Nexty carried out a branding design, website development and IT maintenance service for Auslink. The brand identity is the basis for a corporate visual system and the platform to convey the brand philosophy. To differentiate with the competitors of Auslink, our concept was to combine Australian natural elements with the longing for living off the land. The use of the “leaf” element conveys the business philosophy of “conveying hope” and “building up dreams” while capturing the customers’ psychological connection and recognition.
We used an open layout on the website design with Australian identity imagery to demonstrate the natural and social environment of Australia to motivate viewers. The “Australia” section was the portal for clients to get to know about Australia which also boosted the readability and credibility of the website. Due to the need for frequent updates of information on the website, the flexibility of operation was essential to allow the client to edit the content of the website. Therefore, we built the website based on the WordPress platform with a customised modular to enhance the structure and flexibility of the website while enhancing the operating efficiency for the client.