Bak Yik is an exciting agricultural theme park in Guangdong China. It spans an area of 120,000sqm and offers a special venue for people living in the city to experience farm life and a pleasant refreshing area for families and groups alike. The idea is to help them raise the quality and conditions of life with great services and facilities. Nexty helped Bak Yik build a superior and natural agriculture brand image.

The brand design concept revolved around the colour “green”. The inspiration mainly comes from the perspective of plants, symbolising “growth” and “bloom”, intuitively and vividly presenting an agriculture-related brand background. The fine lines on the icon reflect the exploration spirit and demonstrate a delicate modern brand positioning. Nexty also provided brand design and mascot design by 3D model rendering for client, an online e-commerce platform, and a sub-brand of Bay Yik. The friendly-looking elephant conveys an approachable brand image, shortening the distance between the brand and the customer base.