Blossom is Australia’s leading honey brand and is renowned for its Manuka Honey product that is pollution-free, high quality and highly nutritious. The company has repackaged its popular honey products for the first time in more than a decade to coordinate with a comprehensive marketing strategy and advertising campaign, as well as media planning and purchasing.

Nexty was approached to create and produce a series of works including shooting TV commercials, print advertising and electronic advertising design.

The new 15-second and 30-second TV commercials are broadcast on Australian mainstream television, as well as several online platforms. The production focuses on the target audience, new mums aged 25-45 years old. The storyline starts at a picnic with a traditional Australian family, intercut with the process of gathering honey and Blossom Honey’s preparation method. This accurately demonstrates the natural, authentic and healthy new Blossom Manuka Honey series from a mother’s perspective. “Magic happens, when Manuka blossoms” instantly becomes a classic and memorable commercial slogan.