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Greenland Centre Sydney

Greenland Centre Sydney

  • Year

    2014-2020

  • Sector
    • Real Estate
  • Services
    • Digital
    • Property Marketing

As one of Sydney’s iconic landmarks, Greenland Centre is destined to offer the highest form of luxury living in the heart of the CBD. The tower will be the tallest residential building ever to grace the Sydney skyline and provide comfort, convenience and a lifestyle unmatched by other developments. Great buildings like this hold a mirror to the world we live in. They are beautiful, luxurious and exhilarating, and Greenland Centre will be an architectural tribute to a truly extraordinary city.

The biggest challenge of this project was the new branding guidelines of the Greenland Centre. The logo needed to have relevance and continuity with the design elements of other Greenland Group projects. In order to represent the high-class and classic style of the brand, black and gold colours were picked as the main palette. While bold serif was chosen as the project fonts to best represent the essence of the project – elegant and luxury. Since most of the design materials needed to be reviewed and approved by all stakeholders of Greenland Centre, communication was very complicated and time-consuming. Our team has will gone on to provide various designing tasks for the Greenland Centre, such as training programmes for internal use (PowerPoint slides design), marketing brochures, EDM, and after-marketing promotion material.