- Real Estate
Brightland Group is an Australian real estate company providing comprehensive services including overseas investment properties, financing, property management, investment and loan services. Since their establishment in 2008, the business expansion and brand reputation continued to accumulate and the demand for a new brand visual identity system became essential. They needed to express a consistent business value and participate more strongly in the market.
Nexty redesigned the brand identity as well as the brand guidelines. Brightland focuses on conveying a corporate spirit that contains integrity, customer orientation, persistence and passion. The bold brand icon was derived from the letter “B”. The lines made a shape of the flame, reflecting the brightness and hope that Brightland brings to customers. The intertwined forms and colour symbolise the corporate philosophy – which is reliability, cooperation and customer orientation. We adopted the visual elements from the brand identity and demonstrated them through a simple yet effective visual method. Visual consistency was maintained throughout the various applications and mediums.