In 2014, Cosette was established in Sydney by a group of Frenchmen with strong links to the luxurious traditional European fashion. Maintaining the passion, and with great insight into the Australian market, they carefully designed their own local business model.
Cosette’s dedicated network of high-end fashion buyers with years of extensive experience in Paris and Milan brings in-season couture from renowned designers such as Prada, Céline, Givenchy, Valentino, Yves Saint-Laurent, Gucci and more right here in Australia.
Their exclusive online store (www.cosette.com.au) makes it easier than ever to search for all the greatest deals. Combined with their boutique’s outlets at The Rocks, MLC as well as Double Bay, Cosette aims to provide each customer with the finest and latest avant-garde designer fashion shopping experience.
With the rapid growth of Chinese tourism, as well as the rise in local Chinese consumers’ purchasing power in Australia, Cosette chose to secure Nexty due to our understanding of the Chinese culture, professional marketing strategy and planning services. Nexty’s high profile in visual communication capabilities, copywriting, and WeChat Marketing, as well as Content Marketing skills, provides a rich and strong connection with the Australian Chinese media resulting in an elevation of Cosette’s brand awareness and marketing performance amongst the local Chinese landscape.
A case study in mind was during the Chinese Mid-Autumn Festival Campaign. The marketing team from Nexty and Cosette planned a 4-day exclusive discount promotion activity – MOON20. During the short period of promotion time, a total of over 10,000 views on WeChat post was received. The pleasing results also turned leads into a 35% subscriber increased in their official website database. With Nexty’s proficiency in WeChat marketing and contents management, and the keen sense of luxury brand visual communication, Nexty not only helped Cosette to enhance its sales performance spontaneously, but it also raised Cosette’s branding recognition in the Australian local Chinese market.