Times Academy is conveniently located in the centre of Sydney’s CBD. The modern, freshly renovated campus provides a relaxing and invigorating learning experience. The accredited courses are delivered by specialist teachers who are passionate and committed to providing quality courses that allow students to be successful and achieve your goals.
Through comprehensive analysis of our client’s needs as well as a study of the comparisons across multiple education institutes, we found that the previous brand identity lacked a sense of recognition. The brand colour was bold but tended to be visually chaotic, and was missing a strong identifiable theme.
The new brand identity adopts the icon of a dialogue box as the main visual element. Moderate colours are combined with dark grey to enhance the academic nature of the business. The blend of Serif and Sans Serif fonts works well as a contrast, demonstrating the professional education Times Academy provides.
We used colour as a unique element to categorise each section in the brochure design. Unified typefaces are applied to demonstrate the energy as well as the professions of the academy. The new visual element works well with the brand colour as it enhances the visual aesthetic sensibility, and establishes a strong unified look.