Grandex is a financial service institution approved by the China Foreign Exchange Administration. It is one of the first companies established by domestic assets, specialising in private foreign exchange services, while gradually exploring retail foreign exchange services overseas. The main issue of the existing brand in Australia was that it lacked visual identity consistency.
Nexty redesigned and established the brand visual identity system as well as a comprehensive brand guideline. The logo details have been modified, combined with the key elements such as typography, colour palette and tone of voice, etc. The major visual elements were used continuously in the advertisement, as well as the corporate stationery design to keep the visual consistency, creating a unique brand experience.