For most property buyers, the process of applying for a home loan is complicated. LoanStreet makes the experience easier through an advanced online service platform. Bright yet vivid colours are applied on the website, combining with the dialog box and friendly curves, conveying a customer-driven, approachable yet reliable brand feeling.
Nexty was commissioned to provide website design and development for LoanStreet. As an online loan service brand, it is important to offer a good online experience while maintaining the consistency of both online and offline media to convey unified brand information.
The website design adopted the important visual elements such as the orange “call to action” buttons and gradient grey. The multiple functionalities on the site enable users to experience how easy it is to work on loan applications, such as real time product comparison which directly fetches data from major banks and financial organisations, useful news and blogs, loan calculators and many more. It not only meets customer needs but also provides a great user experience.
LoanStreet’s brand conveys its uniqueness through the demonstration of product. Therefore, it is essential to integrate the business philosophy with the product. In the digital era, online service platforms and e-Commerce platforms are no longer just a display space, they have become the product of the brand or the brand itself.