Horn of Plenty
Horn of Plenty (HOP) is a food company located in Sydney, Australia providing health food including nuts, snack, honey, dried fruits. Having one retail store, its products are mainly sold in Australian and Chinese organic food supermarkets. The target audience is the young middle class who focus on health diet and food quality. Nexty was approached to create a natural yet dynamic brand image.
The brand name derives from the English word ‘Cornucopia’ (from Latin cornu copiae), which was a symbol of abundance and nourishment, commonly a large horn-shaped container overflowing with produce, flowers or nuts.
The brand identity is a direct and concise interpretation of the brand name, depicting a variety of food overflowing out of the horn. It is simple yet full of personality. The classic red tone brings a young and dynamic visual experience at the same time enhancing the brand recognition on outdoor advertisement applications.
Nexty’s creative team designed two product lines based on different product positioning: healthy food series and snack series. Healthy food series emphasise on conveying the sense of freshness. The outline illustrations are applied on the packages. The low saturated colour projects an organic feeling. The snack series conveys a more delicious and fun concept. The graffiti elements are applied in the snack series packages portraying the casual impression. The use of bright colours represents an energetic, enjoyable and care-free background.
Subsequently, Nexty is responsible for HOP’s retail interior design, the brand elements and texture fluently implanted into the sales environment. HOP’s first retail flagship store is located near the exit of Chatswood train station. The main task of our design is how to attract the rushing crowd?
The dense, noisy environment of the surrounding is given a warm, natural feel, enabling the visitors to have a relaxed personal conversation with the nutritionist. The central boutique counter encourages direct interaction with the customers. A rustic fireplace have been converted into the cashier’s counter. This same idea is use as display shelves by using sandstone material to give that unique experience. The sandblasted interior gives a sense texture that compliments the quaint wooden pieces and accompanying hand-painted illustrations which highlights their full range of product.