Rejuvenation is a professional medical cosmetic clinic in Australia, established in 2000 by cosmetic physician Dr Garry Cussell. The company wanted to create a product line called Rejuvaus to represent the origin of their main brand and products. This product line includes three functional serums, two lotions and one supershot, and our mission was to design the branding and packaging.
The challenge of this product was to show the brand’s professional and scientific side, while maintaining consistency throughout the entire product range. In order to show the scientific side, our designer used bold sans serif font to make the logo stand out. We also used on-trend holographic foil with a black background to make the logo look fresh and professional.
For the product packaging design, we used architectural geometric shapes to make the bottle appear simple and stable, and the wall thickness makes it feel shinier, to attract female customers. In order to differentiate the packaging, our designer used a combination of different colours and icons, along with simple lines to keep the design consistent and to showcase its various functions.