OT Finance is an experienced mortgage and lending service firm with a group of confident and talented brokers who have been in finance area for years. Due to the rapid growth and expansion of the business, the company appreciated that a new professional visual concept will enrich its corporate image and positioning – an essential part of their marketing strategy.
By using the “negative space”, our design team combine the initials of the company name to create an imaginative brand mark. The design incorporated the visual elements of traditional coins to eloquently convey their financial attributes. The logo is simple yet lively; accurately expressing and interpreting the meaning and its positioning – thus achieving the goal of increasing the loyalty to the brand.