VIP Mortgage Solutions is headquartered in Sydney, Australia and is committed to providing a customised mortgage service for their exclusive and high value customers. Nexty was approached to provide brand and website design services.

In order to create a recognisable brand identity that would convey the brand philosophy, we transformed the initial letter “V” into an icon. With the shape of a target, the precise and effective service philosophy was demonstrated through the logo. Black and Gold reflect superior brand quality. We blended the elements on the logo into the design of stationery and marketing collateral, creating a visual element that emphasised the characteristics of the brand.