The Ivory is a leading Australia-based online fashion apparel brand. In this project, we helped The Ivory implement branding design plus website design & development.
The core brand position is to be young, stylish, iconic, interconnected and personalised. The brand identity has evolved from an elegant curve, presenting a dynamic visual expression to the target audience. The concept of ivory is integrated into the graphic elements, playful, noble, stable and unique.
The online medium is the main method of the business activities. Therefore, it is important for the website to have an outstanding design and functionality. We chose to have a white interface for the website homepage to embody a simple and sophisticated style. The fine lines in the typography work consistently with the overall branding style, conveying a delicate and trustworthy brand impression.
Customers can’t establish trust without a perfect online experience. There is a strong demand for solid technical support. We used a dedicated Amazon AWS server, combined with Varnish technology to enhance the loading speed of each web page to ensure the fluency of The Ivory website. The Cloudflare’s CDN technology is applied to preload the site into a global server network to improve the efficiency of site visits and stability from all over the world.
Taking future development of the customer base into account, we retain the possibility of secondary development of the website to ensure the scalability. The use of responsive website design makes the web pages display easily on both computer and mobile devices.