Venti Frais is a wine brand from the well-known producing area Limestone, South Australia. The main products of this brand are Shiraz and Cabernet. Nexty helped Venti Frais build a brand image that is combined with Australian style and wine culture through brand naming, branding design as well as packaging design services.
The brand was named after Venti Frais to tell abundant stories to the public.
Venti: Venti means “big cup” in English, representing “being happily together drinking wine”. It also means “twenty” in Italian, emphasising the advantage of 20 years on average of the grapevines of South Australia. Frais: means “fresh, elegant” in French, to embody the unique location of the winery limestone and maritime climate, producing the unique taste and soft atmosphere of the wine.
We intended to visualise the rich history behind the brand. The traditional badge style was applied to the logo. The use of Holy Grail, leaf and wave elements intrigue the customers to carry out a brand association. On one hand, the visual elements are representative of the brand naming. On the other hand, reflecting the mellow taste of wine. In addition, the unique labeling style, combined with the delicate craft, typeface, colour as well as the superior paper material to convey a noble and elegant brand feature.