Duo Coins is a well-known Asian food brand in the Australian market, with a history that spans a few decades, they have become an essential brand in Asian kitchens. The traditional seasoning packaging style has been unable to impress the growing consumer demand. The issue is noticed through the aspects of marketing strategy, brand positioning, brand identity, as well as brand strategy.
Nexty was approached to design a visual identity to help Duo Coins walk away from the brand dilemma, to achieve visual improvement. We created a series of the visual system to comprehensively standardise the brand and the packaging design. The font and the composition, has been subtly adjusted to reach the aesthetic level while ensuring functionality and visibility.