Fxmate is located in Australia and is a diversified group of financial brokerage service providers. The integration of a global team of experts provides a customised service to help customers achieve asset and wealth accumulation. Nexty delivered a series of services from brand establish to management, building a trustworthy and professional brand image for Fxmate.
Our team applied a flat design style on the brand identity to fit in with the demand for “small interface” digital interaction. The letter “x” works as the key visual element in the brand identity. The positive and negative space of the letter “x” appears through the dimensions of light and shade. On one hand, running through the “growing” concept that the rays reflect, demonstrating the visual sensibility, highly directional and efficiency of the FXMATE service.
The strong contrast of blue and red collides with each other to convey a passionate professional attitude. The “arrow” element brings dimensions to the brand identity, creating a connection to the ever-changing financial industry. The identities are also widely used in office supply design, creating a dynamic and consistent visual system to reflect a unique brand culture.