My Home Loan
My Home Loan is a well-known mortgage brand in Australia that provides real-time information on loan packages to the public via the internet and provide follow-up residential loan services. The core purpose of this project was to break the cold image of the financial service industry through the rebranding, and to build a warm and pleasant brand image.
The essence of a mortgage is to help customers purchase property and to build a home and establish security. It is more about choosing a carefree lifestyle when purchasing a property in Australia. The energetic green colours used in the brand design are combined with the element of a smiley face to create a friendly brand personality, and enhance brand recognition. The fresh visual identity weakens the cold impression of real estate trading, creating a friendly and thoughtful brand image to establish a sense of trust among customers.